In April 2013, USA Football launched the “Heads Up Football” (HUF) program.

This educational outreach program, supported by a $45 million grant from the NFL Foundation, strives to improve player safety for youth and high school players by training and certifying coaches on safety fundamentals; teaching proper tackling techniques; appointing Player Safety Coaches for every youth league to enforce safety protocols; helping ensure proper equipment fitting; and teaching coaches, parents and players how to recognize and respond to injuries, including concussions.

In February 2015, USA Football released new youth tackle football practice guidelines, which have been endorsed by leading medical organizations. These include clear definitions of contact and time limits on full player-to-player contact.