In April 2013, USA Football—with support from the NFL—launched the “Heads Up Football” (HUF) program.

This educational outreach program, funded by a $45 million grant from the NFL Foundation, strives to improve player safety for youth and high school players by training and certifying coaches on safety fundamentals; teaching proper tackling techniques; appointing Player Safety Coaches for every youth league to enforce safety protocols; ensuring proper equipment fitting; and teaching coaches, parents, and players how to recognize and respond to head injuries, including concussions.

In February 2015, USA Football adopted new youth tackle football practice guidelines, which have been endorsed by leading medical organizations. These include clear definitions of contact and time limits on player-to-player full contact.